RIP Shoes.com – Goes bankrupt – 6 Lessons to learn

Shoes.com, Canada based online shoe retailer has closed its operations and filed for bankruptcy. I, being a huge fan of vertical ecommerce marketplaces and have always stood up for companies like shoes.com. Its sudden shutdown got me into thinking what possibly went wrong and probable lessons to learn for niche marketplaces and associated brands.

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SEO Supremacy: Quickstart Guide to Skyrocket Your Ecommerce Business with Search Engines.

Pre and Post Penguin SEO Earlier in the pre-penguin/panda world, google was giving preference to “exact match title/url/anchor text” mixed with lots of backlinks. Authority for the website was important, but you could very much override it with a new website. Strategy that worked in Pre Penguin/Panda World Do keyword research using Long Tail Pro … Read more

How To Attract Backlinks Like Flies To Your Product Pages

Some marketers think it’s inconceivable that their product pages would attract backlinks. That assumption stems from the belief that editorial backlinks don’t usually point to product pages. However, that’s not true. You’ve probably seen headlines like this one from HubSpot. Of course, HubSpot linked to those product pages; yes, do-follow links. Imagine getting a do-follow … Read more

How We Helped a Skincare Products Store Increase Their Adwords ROI by 5 Times in Just One Year

Editor’s note: The difference between a professional Google ads company and a mediocre one is that the former knows how to run ad campaigns successfully for getting maximum returns on investment. Recently, we assisted a well-known skincare brand to increase their ad spend by 5 times. Take a look how we did it. Our client … Read more